Scoring attendance: a lead model admissions will trust
A simple scoring model that turns session behaviour into a queue your recruitment team will actually work.
Admissions teams ignore lead scores they cannot explain. Ours has four inputs and fits on a slide.
The inputs
- Attended live — the strongest single signal.
- Watch time — anything past the halfway mark.
- Asked a question — and which programme it was about.
- Post-session action — clicked the apply link, booked a call, downloaded fees.
Each is binary or banded, so the score is arguable in a meeting. That is the point.